A hypothetical substance which attracts the index bots of Google.com. In common usage, a web page or web site with high placement in the results of a particular search on Google or frequent placement in the results of a various searches is said to have “a lot of google juice” or “good google juice”. Also used to compare web pages or web sites, for example “CrackMonkey has more google juice than KPMG”. See also juice, kilogoogle.